Recently, Mosaic Lowell co-hosted a virtual presentation highlighting findings from recent research surveying thousands of Massachusetts residents to learn about the role of arts and culture in their lives—including their hopes for the future of the sector. This study, commissioned by the Barr Foundation and conducted by Slover Linett Audience Research, includes special reports featuring the perspectives of people who live in the North Shore and Northeast Massachusetts (including Lowell), as well as national benchmark data involving 75,000 community members.
Some highlights from the findings include:
- 97% of Northeast MA residents are engaged in personal creative activities
- 74% of Northeast MA residents say arts and culture organizations are quite important
- 80% of Northeast MA residents want arts and culture organizations to address social issues
Most Northeast MA residents also expressed wanting to see changes in arts & culture organizations. The changes desired include increasing access; increasing equity and inclusion through diverse staff, visitors, stories, and programming; being more welcoming and engaging to families and young adults; and working collaboratively with nonprofits and artists in the community; among others.
To download a copy of the report, click here. You can also watch the full presentation and discussion: